Research On News Production Of Professional Media In Micro-Blog Era

In recent years, the number of event revealed on micro-blog are constantly increasing. Every time, it has attracted a widely concern in these hotpots. At the same time, it also start a "onlookers revolution".Micro-blog not only changed the lives of ordinary people, to some extent also penetrated into the production of professional media. At the same time,it provides a good platform for the citizen journalism. The citizen journalism has become a news source of professional journalists. Although micro-blog brings a lot of benefit for journalists, but micro-blog used will also make journalists facing face greater risks. At the same time also formed a challenge to the journalistic professionalism, appears fuzzy journalists occupation identity and personal identity boundary generalization, news, news ethics problems such as landslide. In the age of social media, to reconstruct the journalistic professionalism and professional media news production is this era. At the same time, in micro-blog platform, a problem how to survive and development is also a professional media people had to face the media, content is king and king in relation micro-blog platform, professional media should not only adhere to journalistic professionalism make depth, original content. Professional media should be attract fans as pervasive users and improve micro-blog influence. Professional media should go to the construction to survive in such a complex environment.