| Based on software engineering concept and method, this paper discusses design and implementation of value-added service marketing management system for China Telecom value-added service center. Traditional telecom business marketing module lacks quantitative analysis to customer action features, can’t effectively conduct specific, high initiative pushing service marketing and loses massive marketing chances. On the contrary, through advanced quantitative data analysis technology in the new system, the telecom business operator company can realize high initiative marketing module which can meet customers’ requirement better.First, the thesis discusses this system’s development and application basic background, related electrical business and corresponding network marketing management theory and technology. These are the system development’s technical foundation. Then, the paper discusses detailed analysis to this system’s general demand, development targets, main functions such as customer loyalty management, customers’ action feature analysis and matching to business quality. It also gives software functions’ user cases, establishes the system’s main function demands. As for the system’s software design scenario, it first briefly describes the software’s sketch design and software structure scenario. Then, it discusses in detail the main flow scenarios and algorithm logic of some analysis, including customer loyalty management analysis, customer action feature analysis, business quality relation analysis and business statistics analysis, etc. The system’s database design scenario is also been discussed. At last, it describes the software’s programming and testing on the basis of design.This system’s software design uses multiple-level structure which based on MVC, develops by Java and big-scale database Oracle’s storage programs. The system has been put into real practice, its performance and reliability both reach anticipated design and development goals. |
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