Research On Broadcast Propaganda Of Yanan Xinhua Broadcasting Station During The War Of Liberation

During the liberation war, the Kuomintang founded on the Communist Party newspaper tried to obstruct and destroyed, so that the Communist Party was in the "voice", Yanan Xinhua broadcasting station (hereinafter referred to as Yanan station) broadcast propaganda is the Communist Party of China advertising and propaganda weapon is extremely important to break the blockade, intercepting and Kuomintang, the party’s voice spread the country’s over, let the people know the policies of the Communist Party, the Kuomintang’s eyes will not be blinded by media. In general, Yanan TV broadcast propaganda is one of the key factors to win the war of liberation, this article attempts from four aspects of background, characteristics and function of publicity, publicity and propaganda during the war of liberation of Yanan station and propaganda work.In the background, Yanan TV broadcast propaganda needs a certain basis and conditions can be carried out smoothly. Jiefang District’s social background directly affects the development of Yanan’s social background, divided into two aspects, one is the relation between the Kuomintang and the Communist Party and the Kuomintang control of news career, the two is the social psychology of the people; the material and technical conditions of economy, education, is the Yanan the rapid development of the economy security, focuses on the analysis of the agricultural economy, education is primarily for the journalism education, technology focuses on the analysis of the founding of Yanan station of the material and technical conditions; background information theory is the development direction of Yanan’s leading stone, the Central Committee of the Communist Party of wartime propaganda theory attaches great importance, one is the propaganda should adhere to Marxism Leninism, adhere to the principle of Party spirit. Two is the propaganda should adhere to the mass line, adhere to the principle of seek truth from facts. In the promotional content, Yanan news propaganda for the war of liberation and the service has always been to Jiefang District, Yanan and Taiwan area were targeted publicity, on the one hand focus on the consolidation of Jiefang District, is to allow people to understand the development of the policy of the party, the war and the land reform process; on the other hand, the main research collapse the key to expose the Kuomintang, trick, and held the celebrity speech accused of crimes, but also specially set up "on his radio show", which is dedicated to the first object program in open. Yanan station whether the people of Jiefang District propaganda, or to the public propaganda, is always against civil war, anti authoritarian propaganda center, always for the war of liberation and the service.In the promotion strategy, in practice, gradually formed the Yanan Taiwan propaganda strategy. The biggest characteristic of Yanan news propaganda strategy is the war, with the change of environmental propaganda strategy is also constantly changing, in the central guidance and leadership, has its own unique set of promotional strategies, specifically, one is for the anti Communist propaganda, take the report strategy tit for tat; two based on the facts, to respond flexibly to different wartime environment; Three is to give full play to the unique, don’t in the newspaper media advantage; the fourth is to respect the audience’s opinions, positive interaction with the audience and communication; the fifth is to strengthen self construction, and always follow the construction of the Central Committee of the Communist Party of China’s wartime propaganda broadcasts regulation. Yan’an station publicity strategy is groping out in the long-term practice of publicity, publicity strategy wise and not directly affect the propaganda effect is good or bad.On the historical contribution of Yanan station, from the day it was born in the Communist Party of China under the leadership of the new spiritual outlook made great contribution in the history of Chinese journalism. Jiefang District is indeed effective in spreading the Communist Party, to expand the party’s influence, to mobilize the masses to join the army, to promote the work of the party and the government smoothly; in the area, mainly to dismantle Jiang Jun will to fight, destroying its fighting force. In addition, the Communist Party of China is trying to Yanan station and newspapers, radio, mutual support, mutual support, to form a comprehensive propaganda network, forming a powerful propaganda offensive, Yanan station is an important part of the propaganda network, become Yanan to create unique historical contribution. Finally summed up Yan’an station on the construction of the new culture experience, promote the rapid and healthy development of the press and broadcasting, is a important reference to the current cultural construction of the development and prosperity.