A Reconstruction Research On The Business Mode Of ZJFB

In the era of mass data, ZJFB Bookstore, as the retailer of the traditional book sales business, has been subjected to a harsh times as never before. Hence, where is the future of this physical bookstore, once as a landmark of Hangzhou, is under wide concern and discussion.This essay, based on the study of customer value, business mode theory, and the previous business mode as well as other related literature, argues that the current sales difficulty is resulted from the influence of digital books and online shopping on the old customer value, rather than the decline of cultural products business. The reconstruction of basic business mode mainly involves the re-consideration of the elements of the store, personnel, and space, in accordance with which the reposition of customer value, the business mode of value generation and delivery, and the profit mode are accomplished.This essay claims that the current difficulties of ZJFB Bookstore and other Chinese physical bookstores are owing to the social transition period, which will finally lead to the overall update of physical bookstores in return, and eventually satisfy the various spiritual and cultural needs, and therefore, as a large state owned physical bookshop, ZJFB Bookstore is about to achieve a great success in the near future.