Research On The E-book Industry In UK

As the development of science and technology, e-book has entered the publishing industry, the new reading style began to influence people’s life gradually. The price of e-book was lower and the e-book reader was more user-friendly and portable than before. E-book has impacted the traditional e-book market and began to change the layout and structure of publishing industry. As the content producers, technology providers and channel operators have appeared, the e-book industry came in vogue. Now e-book industry has become an important part of the publishing industry in most countries. The emergence of e-book industry is not only the new blood of the publishing industry, but also brought new impetus into it. As one of the most powerful publishing countries in the world, the e-book industry in UK has entered into a fast-developing period since 2010. Although traditional publishing industry still covers most of the book market, e-book industry is growing quickly and the market share has extended a lot. It not only has made brilliant achievements in digital market, but also has an increasingly important position in the whole book market, whose broad market prospects and huge development potential can not be ignored.The thesis takes the recent development of e-book industry in UK as the research object and focuses on the problems and tendency in its development. It uses quantitative analysis, empirical analysis and summarization as the method, then it has an overall analysis of the history, current situation, problems and tendency of the e-book industry in UK. In the end, the thesis summarizes the suggestions and enlightenment of British e-book industry to Chinese e-book industry.The thesis mainly includes the following six parts:Chapter One:Introduction. This chapter mainly introduces the background and significance of the thesis. It defines "e-book" and "e-book industry" and gives a review about relevant theories of e-book industry in UK. As well, it introduces the methods and innovations of the thesis.Chapter Two:History analysis of e-book industry in UK. It divides the history of e-book industry in UK into three periods, including CD Period, Internet Period and E-book Reader Period.Chapter Three:Current situation and problem analysis of e-book industry in UK. It mainly analyzes the e-book industry in UK from the point of digital publishing market, e-book market and current problems.Chapter Four:Tendency analysis of e-book industry in UK. It mainly analyzes its future, including e-book market, technology and reading platform.Chapter Five:Experience and enlightenment. It mainly gives suggestions for the e-book industry in China in the following aspects:market regulation, internal supervision, content building and company improvements.Chapter Six:Conclusion. It summarizes the whole thesis and makes the main conclusion, then states the advantages and disadvantages of the e-book industry in UK.As well, it points out the limits of the research and the contents for the research in the future.The innovation point of the thesis is that it uses the time development as the logic order and put in in a systemic and integrative way. As well,it predicts the trend of e-book industry in UK in the perspective of development and explores its enlightenment and lessons for the e-book industry in China.