| Social interaction is a social existence of human, which is a social activity of material and spiritual exchanges under certain historical conditions. Such contact interactions between people constitute a real society. With the social development to the Internet age,Network communication becomes a new form of communication."Big Five" model of personality is the research topics which traits of contemporary theorists focus on, covering the main aspects of the field of human psychology, including extraversion, agreeableness, conscientiousness, neuroticism, openness.From the social interaction perspective,we regard the likeof we chat as a new type of social interaction in the new media environment to explore the relationship between the motivations of like, Big Five Personality and like.We conduct an exploratory study of the new type of interation.Through the analysis ofthe motivation of like, we can also provide a reference for future application settings "Like".We use literature analysis and interviews to divide the types of the. By reviewing the Big Five personality, motivation, social interaction and other literature, we establish the research infrastructure of Big Five personality,the motivations of like and like.On this basis, we use the quantitative methods of questionnaire surveys to get datas.We use spss to analyze the datas and verify the research questions and architecture.The results show that the motivation for like of we chat are instrumental motivation, emotional motivation, habitual motivation and alternative motivation.Habitual motivation and instrumental motivation have a positive impact on the frequency of giving a like.Neuroticism has positive correlations of alternative motivation and habitual motivation.Agreeableness has negative correlations of instrumental motivation and habitual motivation.Conscientiousness and openness have positive correlations of emotional motivation.There is no correlation between extraversion and the motivation of giving a like. |
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