Design And Implementation Of Cloud-based Precision Marketing Platform Of Mobile Advertising

Along with the rapid popularization of intelligent terminals,mobile Ad industry is growingrapidly as well,here are broad prospects,is regarded as a new blue ocean, with great opportunities and strategic significance Nuggets. Research data show that in 2011 China mobile advertising market reached 3.51 billion yuan, growth of 53.3%, is expected to market in 2015 will reach 20 billion yuan.while smartphone users are becoming more and more adapted to mobile advertising, and also happy to receive their daily lives related brand information push. But it is also a lot of some of the practical problems encountered, one of which is to provide users with valuable advertising. Value can be considered from three aspects, affordable value, the value of information and entertainment value. Found that these values need data from a large user base through big data analysis, data mining insight to the real needs of users, in order to facilitate accurate advertising. Based on the above background, the paper presents the design and implementation of a cloud-based user support precision marketing platform, which uses HugeTable provide massive information storage, high-performance data query, use Hive and native user interface to access the Master Data. The platform to users personal data, business data, consumer behavior, dynamic behavior based on data through data mining to achieve customer segmentation, to give the user labeling for the service model to provide a list of satisfied customers advertising for output, providing other services platform needs of users. By this way, you can effectively connect advertisers users, and various business platform, achieve precise ad delivery.you can also better meet advertisers, operators, users of the three interests.