The Construction Of Network Community In The Era Of Mobile Internet

In the mobile internet era,traditional media is losing its right to speak, because the long tail information is fully dug out. "We Media" which is more precise and personalized comes into our sight. The way we media content products, the way it works, even its business model is totally different from traditional media. "Logic Show" is not only a typical "We Media" but also an influential internet community, and it provides us lots of research material and sample. The approach to building its own brand is worth learning for other "We Media" and communities.This thesis investigates into "Logic Show" internet community, especially its video talk show and Wechat public account. By functional analysis, observation, and literature research, I try to make a comprehensive and deep reflection on the features and problems of these online communities, and then propose appropriate strategies and recommendations in this mobile internet era.The study found that "Logic Show" attracted lots of fans in traditional video websites and Wechat Weibo platform. In the era of micro-propagation, these fans and members are actively participated in the construction and improvement of the network communities, and they explained the necessary literacy personally. Meanwhile, people doubt "Logic Show" as "excessive commercialization" and "selling success". This study suggests that, although in the mobile internet era network community structure becomes loose and flexible, "people-oriented" is still the keyword of consolidating community and promoting the development of network communities. The prosperity is inseparable from consistent contribution of leaders and members.