The Research Of Entertainment Program’ Management In The Background Of Restriction Order On Entertainment Programs

In the early 90’s of last century, introduction of globalization concept makes China have a higher cognition at consumption idea with the faster economic development. Under the background of mainstream “Consumer society” has become, the entertainment Consumption view as the premise had rooted into people’s life and the thoughts in many aspects, the form and contain of TV program has been changed gradually. The TV programs to reflect objective facts and promote the social positive energies also embedded into “Flood entertainment” elements, the vulgar phenomenon buried serious threat to TV media health undoubtedly.The so-called “vulgar entertainment phenomenon” refers to be produced and broadcast the low style entertainment programs and shows by media company such as a smirk, pseudology, false stories and so on, even including in News, education, social and public programs. Furthermore,” Beauties” as pornographic tool are introduced Programs to please audiences by imitating European and American “Open Channel” in order to achieving higher audience rating. Such entertainments were not the real need of Chinese life and spirit, but vulgar, corrupt the audience’s crime culprit that media company is in the process of chasing the maximizing interests.When TV programs for entertainment demand is used as catering to audience with frequently fun and so-called feeling good, audiences possibly sense fresh based on program change temporary, but this kind of bad situation without any concept, educational value and emotional communication will last for years, which has reflect all from audiences’ awaken complaint. In the view of audience, Radio and Television Administration issued policy: <<Strengthening the management view of the Star Comprehensive Channel TV programs >>. After issued, every Province leaded local TV Station to response the policy and dealt with adjustment and change mainly focused on the satellite channel, followed by province TV Station. On the contradictory stage of jittery and opinion vary, 《Dancing all over City》 program produced by Yunnan Satellite Channel obtained all good opinions from audiences.Its rich humanistic feelings, positive moving motivation and fashionable the program style causes whole city vibrant and rejuvenated. It is not difficulty to find from its success, values of national spirit spreading and humanistic blend are very important if wanting to produce higher level of audience rating. The reason of meeting bottleneck in TV industries is due to have no the creative works, thinking and precise value.It will certainly bring excellent, happy programs and new influence to audiences if conducting innovation by grasping the two points as above mentioned. The TV media will undertake the duties of the mainstream spreading medium in years to comes, its profound and broad spirit spreading will be the main pass of influencing and educational people. Therefore, it is running a long way to constraint and control TV media and producer.