Linguistic Analysis On The TV Column Name

TV is one of the four modern media, it is one of the main ways to access to information, accept fresh news and have fun. The TV column name is similar to the columns’ eyes, which is a bridge of TV column and audience, highly summarizes and systematically reflects the main content of column.Moreover, as the arrival of information age, the TV column is flourishing and changing day and day, not only in the audience, but also the needs. Thus, the research of the TV column name is good to help increase the competitiveness and audience rating. The TV column name, as a social phenomenon, which directly reflects the change of the era, the development of the society and the Innovation and change of language, Which vividly shows the specific use of language in real life. So it is necessary for us to analysis and study it wholeheartedly to know the feature of language and naming rules to Promote the mutual development of the television broadcasting and Linguistic Studies.The TV column name comes to variety of subject, such as journalism and communication, Linguistics, Sociology, Cultural Studies and so on. The essay, based on some of the linguistic theories, will analyze and study the TV column systematically and deeply from the point of view of the journalism and communication and the cognitive linguistics of Sociolinguistics and cognitive linguistics. It will use the 1138 TV column names as corpus collected from the 15 channels of CCTV and 33 channels of Provincial TV.The essay will describe and explain the linguistic figures of the TV column name from two aspects, one is the voice, vocabulary and grammar, the other is the rhetorical perspective. Voice will be analyzed from the phonetic collocation, syllabic number and metrical structure. Vocabulary will be analyzed from the lexical characteristics, which are the new words and expressions, professional terms and heterogeneous symbol. Grammar will be analyzed from grammar structure and paranormal collocation. Rhetoric will be analyzed from metaphor, sound-on-sound, exaggeration, pun and rhetorical device. Faced with the complicated TV column names and based on the cognitive perspective, people will naturally classify them from categorization. Different aspects make different collocations of the TV column name. From the aspects of the being and the induction of cognition, with the prototype theory and according to the correlation degree of the column name and the column content, we will classify it into three parts, typical TV column name, non-typical TV column name and general TV column name to analyze the syllabic features, lexical features, structural features. In the end, with the journalism and communication theories and the linguistic theories, the paper summarize the strategy of how to give name of the TV column name, which is conciseness and succinctness, proper name, ingenuity and innovation, to provide reference for television journalists.