Online Supermarket Advertising Marketing Systems Construction

With the rapid development of network and improve, online ads has been integrated into the modern work and life, to the modern marketing, online advertisement is an important part of. The advertisement of an online supermarket is a kind of network advertising. Publishing advertisement in the Internet and Using advertising banners and text-link ads on the website, is a kind of high-tech advertising passing through to Internet users. That is reasonable to use the user’s attention resources.This thesis provides for the online shopping supermarket supplier quality advertisement to display advertising, customer precision of matching the purpose of advertising, building high concurrency and high availability online advertisement system. Achieve customer obtain the most accurate matching recommendation to buy goods and suppliers bid on PPC advertising display. Construction of the system created mainly MAVEN project, effectively preventing different versions of the distress caused jar package, but also facilitate the separation unit test code, easy to code compilation, code using SVN for version management, using HUDSON on SVN code on continuous integration, using HESSIAN and JSON technology provides two different lightweight interface services, using NIGNX to configure access through to the appropriate server name correctly. System implementation includes three aspects:(1) suppliers ad auction platform, the supplier of the product PPC, click chargeback, click on ad impressions count and statistics; (2) advertising system, advertising on the station schedule management, advertisers management, advertising management and statistical reports realization; (3) ads services, advertising on the associated system provides system interfaces to meet the advertising business data systems and peripheral systems coherent flow, ads services in the main application provide HESSIAN and JSON techniques.Online supermarket advertising and marketing systems construction improves the supermarket bidding advertising management, brings economic benefits to supermarket and suppliers and also provides new ideas and methods in rebuilding and integration of advertising and marketing systems.