Study On Propagation Effects Of Imported Variety Shows In Recent Three Years

In recent three years, the majority of the most popular shows of each Satellite TV in China which get high audience rating are imported variety shows. Videoland should never neglect audiences’ psychology, especially when imported variety shows have been very well received in China. Videoland should pay more attention on helping the audiences establish correct value and protect the audiences correct value when they pursuing high audience rating. This research aims to investigate the consequences of propagating imported variety shows to audiences. To some degree,the results of this research can influence the future development of imported variety shows.In order to investigating the spread consequences in a quantitative and qualitative approach, this report based on the research framework of the spread consequences within adopting questionnaires and various researches to provide audiences. In the Micro-level, this report analyzes audiences’ recognitions, attitudes,and actions to investigate the spread consequences of imported Variety shows in nearly three years integrally. More specifically, the first part introduces the value of previous researches, relevant principals, basic theories, histories, and characterizes of these imported variety shows. The second part will analyze the spread consequences depended on the data, which got from the questionnaires. The third part focuses on analyzing the specific cases, providing the analysis of advantages and disadvantages.And then the research will try to give the development strategies of imported variety shows.