Research On The Function Of The Science And Technology Communication In New Media Environment

With the impact of science and technology in social economic life growing, Science and technology communication who plays a broad and media role in knowledge spreading and diffusion has been reached consensus.. And as the function of science communication that become an organic component of the transmission of science and technology, has became the key point that the theory turn into practice.Since entering the new media era, great changes have taken place in science communication environment, the transition has been gradually from the traditional media period to the multimedia, all media. Science communication is faced with more opportunities and challenges. On one side,a new media with many technical advantages who make the communication of science and technology to the depth and breadth has been significantly improved. On the other side, the science and technology communication function to perform successfully created favorable conditions, which is the inevitable result of the change of the whole communication. Communication environment change in many aspects and levels will have a huge impact on science and technology communication function. This paper attempts to put the communication function of science and technology on the background of the age of new media to research, exploring the factors in the new media environment technology communication function obstacle, and find the specific countermeasures, in order to science and technology communication function can be realized smoothly in the new media environment.This paper consists of five chapters:the first chapter is the introduction part, that introduces the research background, the domestic and foreign research status of science and technology communication, on the field as well as the logical structure and research methods. The second chapter made a definition concepts of new media, and analyzes the elements of science and technology transmission system, and the relationship between new media and the spread of science and technology. The third chapter expounds several new way of communication in the new media era. It consists of a website, blogs, forums, intelligent mobile phone micro letter of several forms of media, and analyzes the several major functions of science and technology communication. The fourth chapter indicates the obstacles of science and technology communication function that is from the macro social factors and the new media own elements. The fifth chapter is the countermeasure part. Based on the analysis of science and technology communication impairment factors, put forward to promote a few new path to improve science and technology communication function.