Development Of Comcast Mode Of Merger And Reorganization That Arouse Hunan Radio And Television Industry Of The Enlightenment

In the process of development of the broadcasting industry in the industrial chain, the radio and TV industry has been the existence of small, scattered and chaotic characteristics.The provinces, city, state radio and television system,which independent of each other, and the low end of the industry chain of repeated construction. In the promotion of the "tri-networks integration", until2011in China was basically completed the provincial network integration, to achieve "a provincial network". Compared to the foreign broadcasting industry development path, the development of Chinese broadcasting industry is still in the "national network" stage, but the radio and TV industry in China because of the top-down model, a serious lack of "invisible hand" of the guidelines, not to let the market play a decisive role in the allocation of resources. In order to realize the prosperity and development of the broadcasting industry, there are many problems need to think.This article from the Hunan radio and television industry’s point of view, by the plight of the specific development, leads to the Comcast development model, for the model for the radio and television industry in the development of specific issues, carried out a feasibility analysis. Comcast by a America small local company started, the trans regional reorganization merger mode, based on the size of the gathered a large number of users, to build the core industrial chain, increase the added value of the industry, created the whole industry chain, has become a media giant. But in the domestic policy environment, Hunan Radio and television industry mainly on behalf of the Hunan broadcast media company, its development model with Comcast is similar, the first began to provincial network integration transformation, positive for industry group operation, but during the integration process, there are still many problems, for a network of the province plans to build also limited progress.Therefore this article in carries on the analysis to the Hunan radio and television development mode, select the Comcast modle, analyzes the development paths and advantages, and reference analysis, Comcast actively cross regional integration, to build interstate regional cooperation mechanism, introducing the advantages of resources and advanced talents, the development mode is worth learning. In addition, through the DEA analysis method, from the perspective of empirical analysis for further verification of related problems.In view of the main problems of Hunan radio and television appearance, combining the development path of related enterprises, put forward the feasible path and the suggestion of development, including the regional horizontal integration to build the core of the industrial chain, cross industry chain vertical integration to build the whole industry chain, and in the process of promoting the integration, in the face of the shortage of funds, the introduction of industrial capital fund is reasonable power, benign cycle.