Encoding And Decoding Analysij Of The Star Reality TV Based On "I Am A Singer â…¢"

As the audience is tired of "grassroots class" reality show, the star reality show in which makes the most of stars’ participation quickly attracted the attention of the audience, becoming a new type of major domestic TV programs flagship. The star reality TV as a branch of reality show is the result of the media market in-depth development. The third season of "I Am a Singer", a program on Hunan Satellite TV, is a typical product of television culture under the era of which filled with reality show. The programming group set the participants as a professional identity under the reality show filming and production mode, showing an intention to product a high-profile high-quality music and cultural program. Moreover, The reality show attracted the audiences’ discussion of the program and its meaning in all aspects.I’ll refer to encoding/decoding theory of Stuart Hall, who was the father of contemporary cultural studies and choose the typical star reality show "I Am a Singer" as the research case, analyzing communicators’ representative codes such as theme code, layout code, participants code and showing three different decoding positions which include dominant-hegemonic position, negotiated code and oppositional code. And I’ll focus on exploring the audiences’ meaningful reconstruction of cultural significance in the decoding process for the program. By the transmission deviation study of encoding and decoding, I’ll summarize the better coding strategies of the star reality show in terms of the theme of conception, production scheduling, and participants, and for the "I Am a Singer Ⅲ" program production team missing the secondary coding awareness on issues such as the future direction of the star reality show with a reflection.This thesis emphasizes the awareness and strategies of the audiences’ re-encoding and communicators’ secondary coding, making the rational use of the star code in the reality show. The conclusion not only enriched the Halls’ encoding and decoding theory to a certain extent, but also played a role of practical reference and guidance on the rapid growth of the star reality TV.