| The gay community in the long history of human rivers, ghostly existence. Although already history or legend about gay records, but most of the gay crowd image is just as a unique hobby to the love of men and women but also willing to try homosexual emotion. Entered a new historical stage, once mysterious crowd gradually by mainstream society, but with the development of mass communication technology, the change of mode of transmission, such a once oppressed groups, while participating in social change to a new attitude in the hitherto unknown had been shelved, but because of all sorts and legacy the problem, the group in the new history are defined as not accepted by mainstream social sub culture group, long-term free on the edge of the society.After entering twenty-first Century, with the continuous innovation of social media technology, and major news media in the operation of the market, with the gay rights movement to be just unfolding at the end of the twentieth Century wave of the gay community, through a variety of media and strengthen the public into the view of the group image. However, because of the physical factors of the group itself, homosexuality in the global scope has been labeled "AIDS" label group. As part of the western developed countries in the legal and institutional level gradually confirmation and protection of gay rights, but most of the country’s development is still in the gay community suffered slander and is not recognized by the stage.It China, along with the spread of AIDS in China, Chinese now is one of the most AIDS growing country in the world. National health authorities for public health intervention, spread through the media, to deepen the gay community as AIDS high-risk groups of the media image, which undoubtedly exacerbated the pressure group. In the face of the media image, Chinese still ingrained traditional family values and legal vacancy, under the group group pressure is gradually rising and transformed into new social problems such as crime, cause, sex and family ethics problem, very serious. Therefore, the research of gay news has become a necessity.The paper contains the "gay" and other words of Chinese mainland newspapers from 2004 to 2014 ten years of research reports, the newspaper media reported changes on the gay community for nearly ten years, to explore the characteristics of newspaper media image construction of the gay community, analyzes the characteristics and problems of China media in the construction of gay issues, using the methods of content analysis and text analysis, discusses the combination of agenda setting, pseudo environment and stereotype theory, finally put forward reasonable suggestions for how to do a good job of media reports of homosexuality.Study shows, Chinese media there are serious discrimination in Gay News reports! The most important part of that is reported in a single point of view, there are subjective bias, a large number of negative reports and the label of the image with gay news. The gay image is severely stigmatized, generally as follows:1, the gay community is sick in the psychological and physiological.2, homosexuality was illegal.3, homosexuality itself is immoral.4 the spread of AIDS, gay groups. This paper investigated the changes of China gay news reports in recent ten years, it is reported a surprising change in ten years, the problems found in different extent.Relevant data show, "homophobia" is an important cause of sexual orientation and gender identity based on bullying. American gay research experts said, the gender stereotype is the important reasons for the "homophobic". With a common cause, in the study of China paper media coverage of gay news, from 1, China gay community itself.2, the official attitude and traditional cultural problems.3, the mainstream media workers and prejudice.4, media self-interest considerations. These four aspects of the media reports Chinese gay community is the cause of the problem, of course, this is also the reason for ten years reported gradually improved, is a breakthrough in the future improvement of the report. |