Emotional Study In Interactive Interface Design Under We-media Horizon

With the rapid development of the Internet in our society today, smart phones and tablet computers come into our lives. Various kinds of application program such as WeChat, microblog and Renren also have a great development. At the same time the user’s emotional experience requirements are also increasing.As a kind of art, interface design is an activity of creating artistic and aesthetic world of high-tech network in accordance with the rule of formal beauty with emotion as its prior expression form.Good interface design can not only make the software that has taste and individual character, but also make the user feel comfortable and cheerful. All of these fully shows the importance of the orientation and interface design.The paper is divided into four parts according to the logical relationship, it mainly study emotional framework of interactive interface design in the horizon of we media. Introduction mainly involves the topic research background, purpose and meaning and analyzes research status both at home and abroad, and conclusion part summarizes the requirements for interface design in its appearance and function, but more important is whether it can meet the emotional needs and experience of the users as the development of the Internet in the current stage.The first part analyzes the emotional guidance in the design of we media era, and the concept of we media, emotions, user experience and measurement are expounded. Then the paper points out that how to design for emotion, the importance of emotional design. According to Norman emotions research, three different level of processing through the management of brain explain different emotional reactions of the user experience, and analyze its connotation, social significance and technique of expression. Through these guide, we understand that interface design that only meet the needs of user emotion is excellent.The second part points out that new development direction of the interaction design and new considerations of the interface design. The new development direction of interaction design is described in this paper through analyzing the focus of the situation, experience and emotion of interaction design, and these future trends such as interaction and service design. In addition, this part also studies the interactive interface design process and basic principles combined with the relevant design concept; analyzes user emotional experience from diverse perspective and to achieve innovation in interaction design through combination of technology and art.The third part analyzes emotional factors in the design of interactive interface under the media horizon, which is the important part of the study. The author analyzes the significance of personality that itself is an effective way to attract users; analyzes emotional in the interactive interface design from the angle of aesthetics and common psychology; analyzes the importance of emotion in interface design from the perspective of availability and usability of the product and satisfactory of the users basis on the theory of cognitive psychology; make user sentiment analysis from the seven stages of emotional interaction. We can carry out the emotional design through improve aesthetic and artistic quality of the product, strengthen the communication with the user and meet the emotional needs of people.The fourth part gives the detail analysis of emotional expression in the design of interactive interface. The author studies the connection among emotional reaction, relationships, and emotional experience combined with different user group especially in children and the elderly. This part also introduces the cause of emotional expression in interface design---people-centered; detail analyzes about the emotional brewing in and before the design; how to use emotional engagement and visual elements in the design to create an interaction interface that better meets the needs of user.Emotional design should make the users feel that they are communicating with people not a machine or product. Interaction design improves users experience from availability and usability of the product by creating a friendly and pleasant using process. Based on cognitive psychology, we can understand the designer’s emotional appeal as well as the emotional needs of the users which will be satisfied through psychological interaction. This thesis studies interactive interface design of we-media from the perspective of emotional design.