The Context Of The New Media Of News Commentary Program Combines Media Strategy Research

The development of new media technology,the audience demand change,no longer meet the audience before pure information recipients,eager to participate in transmission process,at the same time close to the traditional media to new media, the mixture of the strong trend. In order to satisfied the people demand for media, the transmission of traditional mainstream media should use advanced technology, enhance technical application ability,strengthen the information processing quality, improve the transmission of credibility and influence. TV as a mainstream media, its social influence and social effect is outstanding. The television news commentary column as an important news form, has received extensive attention of the public for a long time in the future.In paper,the main study focused on the path of news commentary column. Under the rapid development of new media environment,the main purpose of this study is to explore the news commentary column way of media convergence and media integration strategy. In order to make the television news commentary column can develop steadily in the context of the new media,combined with the current development trend of news commentary column media convergence,targeted analysis and research the media fusion strategy. The television news commentary column can develop steadily in the context of the new media.This paper includes six chapters: The first chapter is the introduction,it briefly stated the research background,purpose and significance of this paper. At the same time,detail the related literature at home and abroad. The second chapter mainly discusses the new media,media,TV news commentary,and TV news commentary column definition of the concept. Chapter three summarized the development course the television news commentary column by literature analysis method. Fourth chapter main analyze the context of the new media of TV news commentary program. The fifth chapter research the medium of television news commentary column fusion strategy. The last chapter is conclusion,to explain the purpose and significance of this study once again,and points out that need further research contents and development space.