Design And Implementation Of Grid Marketing Management System Based On MVC

With the continuing pace of telecommunications industry’s reform within the industry, company is facing increasingly fierce competition between the industries. Customer marketing of classic telecom business development process gradually is adopting a variety of drawbacks, it is unable to adapt to new developments. Grid marketing strategies can improve employee productivity, making the evaluation mechanism has been improved to optimize the allocation of resources, the daily operations to deepen and refine help customers divide and achieve customer-centric service philosophy and improve company performance The profit target, and ultimately enhance customer retention and completion of the company’s competitiveness goals.In this thesis, it uses grid unit to divide and manage the marketing areas according to the actual needs of the internal Unicom telecommunications business development, and details grid system design and marketing management process to achieve. System to complete the marketing team, list management of network resources, marketing channels, customers and target market; in the overall system design, marketing and management of the grid system is divided into data management, business logic, control and view layers four level, all levels of functional and independent of each other, associated with level control layer between the mainly by the unified management interface in the form of a specific call completion; the detailed design of the system, the system functionality is divided into a grid management, customer management, transaction management, campaign management, and system management modules; in system implementation, the system architecture uses B/S mode, the system uses the MVC design pattern framework, and expanded into four frame on this basis, as the software platform using J2 EE combined with tiered services and object-oriented thinking on the grid to achieve marketing management system; persistent data management model mainly by means of SQL Server relational database for unified management.Through the implementation of grid marketing management system, enables closed-loop marketing management of telecommunication services, improve customer marketing systematic, sophisticated, targeted and initiative. Through the grid marketing management system testing and deployment shows that the system meets the basic requirements of Unicom’s business, with good support scalability and security, and is capable of high accuracy marketing staff performance appraisal, and Summary statistics of various types of effective marketing data, reducing operational costs and improve company efficiency has role.