Research Of Visual Application On The Apparel Electronic Commerce Platform

At present clothing brand e-commerce website develops rapidly. With market segmentation and increasing competition, the marketing models are also being refined and precise, PC-end self-official website and mobile apps have been more used, marketing channels are more diversified, and business model in clothing industry are more personalized.A growing number of traditional industries and the nascent industry are in hot pursuit of getting into the Internet market, so various marketing methods and creativity is flourishing. No matter PC-end or mobile apps, it can’t work without basic visual show. So while the Internet development spurts, the demand for Internet vision also rapidly soared.In the time of spurting website, the traditional thinking model of visual show faces greater challenge.I chooses vision applications in e-commerce business of clothing industry as research subjects, on the one hand clothing as a first sales category in e-commerce business, it has the value and necessity to research; on the other hand, the nature of clothing determines vision applications’complexity, which can help analyze and solve web vision applications in other categories.This paper analyzes the current situation of web visual design in domestic e-commerce business website, comprehensively clarifies the importance of visual design in clothing e-commerce business, and then emphasizes on the visual design laws of pages of clothing e-commerce business, indicates the future development direction of visual applications in clothing e-commerce business. These findings can be very useful to existing domestic pages of clothing e-commerce business and optimizing its visual effects that lead to more efficient and accurate online trading experience.