Design And Implementation Of Telecommunications County Community Marketing Management System

Telecommunications industry community marketing is required telecommunications companies, according to the geographical area, the user’s spending habits, consumption levels and other existing communications users into the community, and thus expand the marketing. Telecommunications companies to establish in accordance with the appropriate division of the user community marketing service management system, marketing activities, to provide users with convenient communications services. From China in recent years, commercial development, telecommunications sales channel is rapidly segmentation, currently in the market, competition tends to channel resources to the most directly manifested on distance selling expenses, namely community marketing or called fine marketing.Community Marketing for telecom operators have become increasingly detailed, but the system is still some construction problems. Various aspects of the original system needs to be further improved, functional scattered, fragmented serious, more manual work, the main function of the low levels of treatment system processes, in addition to system functionality also requires a lot of manual work to the database to meet business needs.According to the characteristics of community marketing business, the focus of this issue from the customer experience, business analysis, management, and other aspects of the marketing process design. In terms of customer experience, this task design integration business needs refining business functions, carding business processes, focusing on the interface, process-oriented, parameterization efforts, the aspect of the interface to ensure user-friendly, efficient, reduce maintenance workload. The system uses process management, parameter configuration, ensure that the new business support through parameter configuration, improve system flexibility and scalability. In business analysis, this issue through a large number of basic design data management and analysis, the formation of classified information on user behavior, competitor behavior information and information marketing process precipitation process requires knowledge of various marketing and so on, in order to build the entire telecommunications business community marketing base environment for marketing provide an effective, comprehensive, multi-angle basis for decision making. System for the entire marketing process flow management. From the beginning of the marketing process, including the demand to seek business opportunities, competitor analysis, access to potential customers, develop marketing strategy, customer tracking and analyzing marketing costs overall refinement process management. In addition, the system also provides marketing staff appraisal and marketing process to produce a variety of case management, the case will be saved to the knowledge base for later use. After the on-line system and achieved good results, the current operators in the marketing process of the dependence of the system gradually increased.