Design And Implementation Of Wenzhou China Citic Bank Customer Marketing Management System

In the current environment of rapid economic development, the competition among commercial banks are increasingly intense, face current economic situation, the banking sector is both an opportunity and a challenge. Numerous commercial banks in accordance with the people’s consumption level and income to develop a wide variety of financial products, however, in such a competitive situation, you want to maintain a competitive advantage, you need a stable customer base. Therefore, how to improve customer service levels and methods of marketing management is an important issue currently faced by commercial banks.Issue on the basis of bank customers a comprehensive understanding of marketing management background on the contents of the current status of demand research, detailed analysis of the system, the use of current popular design and implementation of systems development technology Wenzhou China CITIC Bank customer marketing management system are. Implementation system based on ASP.NET technology.NET platform, the technology is currently one of the most popular software development technology, so you can ensure the realization of the system in some of the core and complex business. Secondly, the system uses a database to SQL Server 2005, it is a powerful relational database system that can effectively guarantee the full storage of customer data. Design and Implementation of a reasonable use of software engineering methods, the key to working through the system requirements analysis, system design, system function to lay perfection. Finally, comprehensive system testing to detect problems in the system, and recorded, analyzed and corrected. Test system, mainly from functional testing and performance testing two aspects, through testing to ensure the correctness of the system implementation, but also to achieve the expected demand.Applications bank customer marketing management system is currently an inevitable trend of development of commercial banking, the bank customer marketing its daily business expansion has played a key role. Customers through the system can be integrated query information, customer information filtering through different categories of conditions specified by the customer attribute analyzes provide customized customer service for our customers. In short, the bank customer marketing management in ensuring the overall premise of customer information records can provide important information to support the development of banking and financial services, thus ensuring the development of the commercial banks to lay advantage in the current era of big data context.