Study On Communication Mechanism Of Internet Rumors In Weibo

In the information age, internet technology has developed as fast as one cannot imagine, with more and more quick information hanging around everyone, which makes information less accurate than ever and internet rumors grow rapid. According to the Report of New Media Development(2013), 34.7% of 671 pieces of internet rumors from media in 2012 came from Weibo. So, it is necessary to study on internet rumors spreading in Weibo by analyzing communication factors and constructing communication models and formula.Based on Communication and Communication Psychology, this paper mainly analyses the communication channels、content and spreaders by literature search、content analysis and questionnaire research. Firstly, the mainly communication channels,such as BBS、instant messaging、blog and SNS, are analyzed so as to discuss the spreading of internet rumors,then Weibo is taken as the key channel and Sina Weibo is taken as the research platform.For the content of internet rumors spreading in Weibo, this paper chooses the rumor samples from community of Sina Weibo to make content analysis,including basic content、rumor resource and persuasion, and then concludes the basic characters of rumor content.In order to analyze the spreader of internet rumors in Weibo, spreaders of rumor samples are cataloged, then this paper is to find the relationship between spreader and rumor spreading by questionnaire.By analyzing communication factors above, this paper tries to construct communication formula and communication model.At last, according to the conclusion from the several chapters, this paper discusses the ways to repel the internet rumors in Weibo from the perspective of communication factors、communication models and communication formula.