The Design And Implementation Of Web Game Advertising System

Along with the development of the network game market, a large number of web games are published to the market. Because the development of the web game is lower cost and shorter cycle than MMO(Massively Multiplayer Online) game’s,so it has caused a dramatic market inflation. Moreover, the competition on the market is also intense between the web games. How to introduce a large number of game players into the web games effectively becomes key emphasis in work at every big company. Network game advertising is a major method of promotion in this process.The number of network game advertising was huge, and the advertisers are also manifold. It is necessary to use the advertising data statistics tools carrying out a statistical analysis for the effects of advertising. The main advertising statistical tools on the market at present can only count pv and uv, but game company web game operating data aren’t associated with them. In the process of game operation the quality of the advertising need to be analyzed according to the operational data. And then choose the advertisers according to the advertisement effect, so that the limited advertising benefits reach maximization. This makes the advertising data monitoring, data correlation and effect analysis becoming a very important subject.In this thesis, based on the monitoring and statistical analysis of web game advertising requirements, an advertising monitoring and statistical analysis system has been analyzed and designed.Templated AD page, web speed, replace control, data acquisition, data analysis and data association display have been implemented in this system which provides a convenient, straightforward, concise, accurate analysis of the web game advertising platform for the game operations staff. In this thesis, the research process is as follows:Firstly, in order to meet the requirements of web game advertising system, the key technologies are analyzed, including Trift RPC framework, the Hadoop distributed framework, load balance, reverse proxy cache, POI, Velocity and coroutines are briefly introduced.Secondly, the requirements for web game advertising system are analyzed. This system is divided into different parts, including advertising page control, advertising page speed, logging, log analysis, data exchange, data display, system management, etc. Design the use case diagram to summarize overall the function modules.The requirements of these modules are analyzed by detailed use-case description way, and the main work processes of this system are analyzed.Thirdly, on the basis of the requiremnts analysis of the web game advertising system, overall logical structure was studied. The architectures of different modules are design by the key technology.The process of design and implementation of the different modules are also elaborated.At the same time according to the requirements and data process the system’s database to store data has been designed, which includes the design of the system database table and table field information.Fourthly, the function and performance of the system to be tested.The system is verified by the test and the system meets the design requirements.An economic and feasible solution has been designed and implemented for user behavior data collection, data analysis and data display in web game advertising system. Its feasibility has been demonstrated in practical use.