Research On Packaging Of TV Shopping Channel And Digital Packaging Technology

Nowadays, the TV shopping industry is flourishing in C hina. And the competition in domestic TV shopping industry is very intense now. In order to attract shopping from audiences, all TV shopping channels are changing and upgrading the packaging of the channel images. In this trend, as a reprehensive of digital packaging technology, after effects and online graphics packing technology are introduced to all aspects of the packaging of TV shopping channel with their great effect in application. This paper analyzes the current status of packaging the whole image of Zhejiang Best1 shopping channel. For the current problems such as de-normalization in packaging TV shopping channel, clutter in visual effect and lack of interactivity, it raises the approach of using latest 3D animation, after effect and online graphics packing technology, design and implemented the packaging project of the Best1 channel.This paper will discuss in following aspects:1. It analyzes the current status of packaging TV shopping channel. Specific to the problem of lacking of aesthetics and interactivity in current TV shopping channel packaging, raises the approach of introducing latest C4 D 3D animation technology, AE technology and online graphics packing technology, improves the visual image of Zhejiang Best1 channel and interactivity.2. It analyses the Best1 channel packaging requirement from overall style, after effect production and screen systematical packaging 3 aspects, designs the production procedure, provides technical solution and finalized packaging plan.3. Combined with the case, it analyzes the implementing procedure of main after effect in Best1 channel packaging. Based on thorough consideration of the overall packaging style, it introduces AE, MAYA to produce the halo effects, particle effects. More importantly, it implements the random blinking effect of particle, analyzes the C4 D modeling and finishes texture setting and global light setting in channel advertising video, improves image quality and impact.4. It designs and produced the screen system packaging of Best1 channel. By using CDV A10 3D CG and online graphics packing technology, produces showbar graphics scene module and animation scene module, improves aesthetics. It imp lements multiple level graphic animation and real time editing effect, greatly increases the interactivity with audience in live broadcasting.5. It evaluates the operation status and broadcasting effect of the whole packaging plan, looks into the future trend by reviewing the feedback from interviewing and questionnaire survey.