A Study Of Current Situation,problems And Solving Strategies To Manchu Book Publishing

Manchu Book Publishing plays an important role in Ethnic Book Publishing.Manchu is the second largest minority with more than ten million members.They have immense cultural resources that worth to study,like target audiences of Manchu Book Publishing and Manchu writers.This article will explore the current situation of Manchu Book Publishing,analyze existing problems and bring forward specific solutions to the problems.We can summarize the current situation of Manchu Book Publishing as inefficient operating mechanism,industrial chain with incomplete development,Manchu Book proportion is small,unbalanced topics,lack of Volkswagen’s books,Manchu Books usually use paper cover,Manchu cultural symbols are broadly used, a small-scale readership and so on.We need to define the problems that existed in current Manchu Book Publishing,like the presses do not want to reform themselves,irrational allocation of resources,the marketing is lagging,declining of Manchu language,lack of talented persons of Manchu culture,so we can improve the current situation of Manchu Book Publishing and help Manchu Book Publishing get rapid development. Considering of the current situation of Manchu Book Publishing,this article comes up with several specific solutions to make Manchu Book Publishing much better,such as strengthen the awareness of brand to make the presses more energetic, strenthen the wareness of marketing and develop the area of Volkswagen’s books,re-integrating publishing resources,making full use of “going out”strategy to explore neighboring countries’ market,insist increasing sales channels and improving publishing technology,insist mining Manchu cultural resources,explore the area of Digital Publishing and try to use Data Operation.I hope this article can make modest contribution to the further development of Manchu Book Publishing.