The Bottleneck And Development Strategy Research Of The Current Comic Books Publishing In China

By reviewing the history of comic books in China, we can see that Chinese comic books has a long history and cultural background. Since twentieth century America and Japan began to focus on the development of animation industry, they paid more attention on comic books publishing industry, and with the development of the times many new elements had been injected, but our country had not taken perfect measures to face the suddenly changes. Chinese comic book publishing industry had made rapid progress in recent years, we had used five or six years to complete the task that advanced countries spent decades to complete. But we still need to clearly see that many fields of Chinese comic book publishing industry has a huge gap compared with advanced countries such as America, Japan and South Korea. Some negative factors still restrict the healthy and rapid development of comic book publishing industry in China.The bottleneck of the development of the comic book publishing in China mainly include that the industry chain is not enough sound, reader’s face is narrow, comic books lack originality and national characteristics and comic books can’t connect with new media better. In the face of adversity, we should develop positive and correct strategy of development, renew old idea; connect comic books with other areas, expand the industry chain; cultivate all-round and multi-domain animation talents; pay attention to national characteristics; study new media, connect comic books with popular mobile phone application, and adjust the strategy according to the change of times. We believe that through unremitting efforts, comic book publishing industry in China will get better and better.