Research On Ethical Problems Of Network Video Advertising

As an important part of Internet advertising, online video advertising develops rapidly. It is vivid and expressive, having changed the communication form of traditional graphic advertising. It is a revolution of internet information and has gained more and more advertisers of all ages by its unique media marketing value. However, the problem, economic development and ethical anomie, also exists online video advertising industry. If the problem has been handled timely and reasonably, it will contribute to the development of the online video advertising industry.In this paper, online video advertising, advertising ethics and other relevant data have been orderly introduced. By learning the emergence and development history of online video advertising, definition and form, we have a general understanding of this emerging advertising form and its potential value.Online video advertising with the help of the advanced internet technology, and mix together with video,images,text and other element, so that the expression of ethical anomie is more diversification. The exaggerating, vulgar and misleading information have been embedded into advertisement, hegemonism in the mode of transmission, and so on. It not only hinders the healthy development of China’s online video advertising industry, but also brings negative influences on life values and consumer attitudes.This paper argues that building a network video advertising ethics is a complex multivariate process. It requires to integrate the video advertising ethics practice mechanism of society, to strengthen the online advertising industry self-regulation, to accelerate the legal system construction, to improve the regulatory system and to heighten internet users quality education. As a consequence, it will promote the building of online video advertising market polygonal harmonious relations hips and the harmonious development of video advertising industry.