Entertainment Public Dissemination Mechanism Of Micro-blog

Micro-blog is a new Internet-based platform to share and disseminate information to 140 words of text within the update, to achieve the timely sharing of information. With micro-blog immediacy, interactivity, interactivity, low barriers to entry, fragmentation propagation characteristics and other advantages, it has introduced to attract millions of users. With the development of micro-blog, for public dissemination brings new opportunities.When the tradition of public dissemination because Mei-mei Guo event suffered public credibility, micro-blog With its fast and efficient advantages and joint public organizations, on the micro-blog launched the "free lunch", "pencil-for-school" "micro-blog crackdown" "once forwarded to donate one dollar" and other public projects one after another, with the full innovative ways, embodies the enthusiastic participation of the public, to convey the idea that everyone can do public service, micro-blog has become a public service activities conform to charity the new direction of the times.Since 2014, micro-blog launched the "Bucket Challenge" campaign bringing a new concept for the dissemination of public dissemination. This paper selects representative "The Ice Bucket Challenge" as sample. To the "Ice Bucket Challenge" campaign, for example, explore the propagation mechanism of micro-blogging.The "Ice Bucket Challenge" activity reflects the entertainment features to analyze, explore new ideas for public dissemination.