To Improve Yingkou TV Business Show Project Economic Efficiency Countermeasures

Through decades of development, China’s TV show has become the people’s daily lives and our cultural market in a beautiful landscape, in various forms, the vast amount of wide audience, greatly enrich people’s daily cultural life, to a certain enhance the degree of spiritual civilization residents, not only to meet the companies to promote their brand and goods, to enhance their awareness of the demands, but also enhance the economic benefits at all levels of television, become a propaganda society is positive energy, a major way to increase some proper worldviews.However, with the rise of the Internet and other new media, TV show, in particular, this form of TV business show it faces numerous challenges and impact,development of TV business show is going downhill, especially Local television stations because of the range of the spread and management level factors, cultural resources, leading to the local TV business show in the form of convergence, the ratings continue to decline. The impact of new media out there, there are cases of increased competition and television at all levels are constantly exploring new way television commercial party, in order to improve the TV show attention, enhance economic efficiency.From the current situation and problems of TV business show start to yingkou City TV business show as a whole project to sort out analysis through to point to project management concepts, cost theory and HR management theory, analyze comprehensive analysis of how to improve the local television business party given project economic countermeasures and suggestions to promote the local TV business show project to expand economic efficiency and spread positive energy.