The Research On The Development Of Mainland Network Homemade Drama

Under the web2.0 environment, the speed development of new media on the impact of television industry is increasingly prominent.When the traditional TV industry starting to tighten channels to make its own products layout,to deal with copyright crisis,differentiated competition for video websites,the network homemade drama that spring up is the key.Accompanied with the expansion of audience and the join of film and television play production company with professional team,the investment on the network homemade drama for video website begin to increase,which encouraging domestic network homemade drama gradually get rid of simple and crude form,toward the content quality,well made the direction of development.Through the analysis about the present situation of the development of domestic mainland network homemade drama,recognizing that the current mainland network of homemade drama is under quality transformation,the specific features include:pure refining of subject matter according to the network segment drama audience preferences for content,actor professional;the quality of the production of refinement and the form of the novel.From the fierce competition, the audience’s demand levels rising, the video website competitive power and the transformation of the traditional media to analyze the reason of the domestic network of homemade drama quality transformation.In the future,there are still many something need to study and draw lessons from the success of the abroad network of homemade producedfor domestic network homemade drama in the process of development,such as homemade brand route,improving the quality of homemade;Make full of large data pushing homemade drama audience’s participation; Differentiated competition with traditional television,giving full play to the advantages of video website itself.