| In recent years, live television system as an important report form is becoming more and more popular and ordinary for people, especially in the important festivals. Different live events bring different value and meanings for individuals. Comparing with other live report form, it is different for live television broadcast in the field of information presentation, which is worth to do the research.James · Kerry states that the core concept of the ritual communication is call and aggregation. The most important function for dissemination is building a unified ideology, which allows people to share their faiths, maintain emotion and ensure social harmony and stability. According to James · Kerry’s ritual view of communication, on the premise of ritual and ceremony, disseminate is a process, which from live television content and form combinations, ceremony for the media to form a spread ritual.In this process of communication, whether it is the spread ritual view of the preceding, or the content and form of the ritual under the first, the main connection between these two factors is media ceremony, which means the common perception of culture, beliefs, emotions, etc, which relying on the media channels to be spread.2015 is the 70th anniversary of the victory of the Anti-Fascist War. China and Russia separately held military parade in September and May, which has been attracted concern from the worldwide people. In addition to its own related to the significance of the value, the reason that this event obtaining the higher profile is also inseparable for the media presentation ceremony televised information.Live TV coverage is gradually showing a normalization trend.In this context, it is worth studying in the field of the dissemination of ritualized celebrations in many perspectives. For example, whether a breakthrough in information presentation on the new media and if the television can combine together with the new media to complete the TV live presentation and so on.This essay selects the Olympic Games and parade celebration ceremony as representatives, which in order to analyze the influence of television on the ceremony of the information presented. The first chapter is the introduction of the ritual ceremony and media celebration. The second chapter is the specific analysis of the television language symbols. Third chapter mainly concentrates on the different stages of information presented. The final chapter will propose some dissemination strategies for television broadcast in the new media environment. |