Study On The Development Strategy Of Suining TV Station Under The Tri-networks Integration Background

Triple play open a new chapter in the development of the media, the media industry as a local radio station to the city an important part of how to assess the situation, while avoiding disadvantages, seize the opportunity to accelerate the pace of development, has become a need both to explore in-depth study, they must timely operational realities of practice.In suining city radio and TV station as the research object, the thesis takes the triple play as the breakthrough point, using the macro environment analysis, trend analysis and theoretical tools such as "young" competition model, illustrates the suining local radio and TV station in the background of triple play reflected many phenomena and problems, discusses the suining local radio and TV station in the background of triple play in dealing with countermeasures and the choice of the path of the suining local radio and television are brought forward in the background of triple play the move to ensure the smooth implementation of the development strategy of competition and the safeguard. In this paper, the research not only can effectively guide and improve the healthy and benign development of suining city radio and television itself, also for other healthy and benign development of the local radio and television bring certain enlightenment and reference.