| Wechat is Tencent company in January 21, 2011 launch of an instant messaging service, free application for intelligent terminal. In recent years by the popularity of mobile phone users, by the end of the first quarter of 2015, Wechat has covered more than 90% of China’s smartphone, reached 549 million monthly active users, covering more than 200 countries, more than 20 kinds of language users has become mobile Internet users living in an indispensable part of.Wechat platform is Tencent launched in August 2012, the main function is multimedia information of large-scale push, directional push(that is carried out in accordance with the area, gender and group index push), the interactive and advanced with the development of smart reply function. These functions as a public platform for the actual operation of the media, marketing, customer service, public services, such as the direction of the application. Due to the Wechat public platform for large user base and active users, the contents of precision push,interactive and personalized user management features to quickly become individuals, media, business, government, etc. mechanism as a publicity mobile client window. With the construction of We Chat public platform continues to mature,and its public account currently has three types of service number, subscription number, enterprise number and so on. Among them, the subscription, personal media and provides a new way of information communication, the main function is in the Wechat side send the information to the user, the scope of application for individuals, media, business, government and other organizations, within 1 day subscription number can be sending a message. As of the first quarter of 2015,the total number of We Chat public accounts of the brand has more than 8 million,it can be said that the public number is one of the main services We Chat, nearly80% users concerned about We Chat public number. Enterprises and the media of the public account is the user’s main focus of attention, the proportion of up to 73.4%.This paper introduces the current momentum of rapid development of enterprise class public public platform, based on the selected FAW Jiefang Automotive Co.,Ltd. league enterprise Wechat public subscription "youth jiefang" as the object of study, focusing on the class for internal employee Wechat subscriptions,operation strategy, the main goal is to enhance the influence of the subscription number.We Chat subscription number by the majority of mobile phone users concerned about the extent of the impact of We Chat subscription number, it is mainly covered by the target user coverage, the conversion rate and the number of forwarding three elements. Based on "youth jiefang" Wechat subscription number of relevant data for analysis from Wechat target users of the platform cover rate, platform to send the contents of the text conversion and forwarding times of these three aspects on how to improve the enterprise subscription number influence study. Firstly,talk with data, from three aspects, cut into the analysis of the "youth jiefang" at present the current situation of the influence, followed by comparing with the ideal state, influence in three factors respectively, the existence of the problems are obtained, followed by of Wechat subscription number influence factors analysis,to determine the "youth jiefang" impact of the existence of problems behind the reason, ultimately, for to determine the promotion "youth jiefang" subscription number influence the strategy of Wechat.This study, in a certain extent can fill for internal Wechat subscription number in the field of blank, youth jiefang "Wechat subscription number influence the promotion can not only expand influence of the Communist Youth League in the majority of employees, can also improve the enterprise internal information in staff transfer efficiency and effectiveness, and grasp more easily the majority of employees to work needs, to enterprise management will play a role in promoting. |
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