| At the end of summer in 2013, a brand-new lingual competitive reality TV program, "Super Speaker ", outstood a prevailing circumstance of homogeneous and over-entertaining TV programs, which was renowned for its unique ideas, positive attitude and high-quality production. Not only did it raise huge attractiveness in our society, but it earned a good reputation and a nice audience rating. It transformed the traditional experience of televiewer, and created a speech-storm. Besides, ""Super Speaker" injected new blood to the current TV ecology and promoted a Multi-Development agenda of TV program, by conducting a new expression context and pattern.From an organizational perspective, the successful rise of "Super Speaker" benefited from the new-created content in the fierce competition of TV industry. From the audiences, it meets the demand of improving one’s eloquence and expressing emotions. From the viewpoint of society, it is the results of an opening-up and democracy society, and the power-given media. Having been through three stages of discovery, development and maturity, this program soon became matured.From a viewpoint of narratology, "Super Speaker" reached a perfect narrative effect by enhancing the method and strategy of narrating. The hidden main narrator and exposed subordinate narrator, constructed the narrative subject, accomplished the mission of behavioral organization and information exchange, if analysed by narrative method. And the combination of sound and screen displayed the content of program vividly. Owing to the exciting narrative conflicts and gripping suspense, the program had itself elevated in artistic appeal and the cohesion with audience, and optimized the communication effect as a result.According to the survey on Internet, aimed on the current audience structure, watching behavior and feedback, it showed that the main group of audience is the well-educated female students. It also indicated that the emotional resonance aroused by competitors was the key reason of broad appeal. Facing the increasing swelling and diversified requirements of audience, "Super Speaker" built a special converter of emotion, helping audience relieve themselves and escape from daily pressure, and gradually fulfill their demand of emotional transformation. And it also satisfied the relationship needs in mimicry and reality implicitly. In addition, when watching the program, the audience can relate it to people, events, situations and attitudes, and make their concept and behaviour coordinated and refined and then self-identified. And both establish and develop their knowledge structures through the information environment built by the program, to meet the needs of environmental monitoring.In the end, from a macroscopic social perspective, "Super Speaker’ acted as one of the most humanistic TV programs at present. It’s speaking style manifested the power of talking. And inspired by reality show, it offered the stage for competitors. It also spreaded the positive emotion by telling the story of competitors. And most importantly, it promoted the development of society through the contemplating, discussions and expressions of hot spots of society. |
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