| Cultural integration is of great significance to the development of enterprise restructuring, as a typical cultural enterprise, the transformation and development of University Press has a higher demand and dependence on cultural integration. With the development of the socialist market economy, in 2008, China’s University Press has begun to experience "turn enterprises and reform" and become a real self-financing market player out of the original "public institutions, enterprise management" system. Merger, restructuring and integration into a new normal university press to adapt to the development of the market economy are very common. In the "post turn enterprises period" nowadays, how to make cultural integration adapt to the development of the New Normal University Press is an important issue in theory and practice. Basing on the background of "post turn enterprise period", this dissertation uses theory of corporate culture and cultural integration and adopts normative analysis and case study method to research on cultural integration issues of A University Press after the reorganization.This dissertation consists of five parts. Specifically, the first part is the introduction, mainly on the significance and background of this study, ideas and methods, innovation and characteristics of the introduction, relevant literature review on corporate culture and cultural integration in China and abroad. The second part is the related theoretical basis, defines the related concepts of this dissertation, and systematically expounds the background of the development of university press, corporate culture and cultural integration theory. The third part is the cultural integration analysis of A University Press after the reorganization, mainly introduces A University Press and B Publishing Group, combs A and B units before the reorganization of the cultural system and analyzes re-combatant press A or B in the presence of culture integration. The fourth part is the countermeasure analysis, mainly involving the cultural integration problems existing in the A University Press after the reorganization, the analysis of the measures and effects of A University Press. The fifth part is the conclusion of the study and the future outlook. Using case study to analyze A University Press and B Publishing Group restructuring culture amalgamation, the dissertation holds that the university press should continuously renew ideas, and implement construction of enterprise culture throughout the internal management, production management and development strategy. We should further strengthen and innovate of enterprise culture construction to develop a unity of form and content, individuality and style unique corporate culture; and we also should continue to enhance their core competitiveness, move forward throughout the fierce competition in the publishing market, and make a greater contribution to our country’s publishing industry and education. Using in-depth case analysis on specific cultural integration process of A University Press, the dissertation tries to provide reference about cultural integration to enterprises of the same type and other types. At the same time, the dissertation enriches and expands corporate culture management literature in China’s context, especially "post turn enterprise period" background. |
