Study On The Display Design Of Real Bookstores In The Internet Age

In the internet age,many industries changed.For the Publishing,the conflict between paper books and electronic books cause the conflict between real bookstores and online bookstores.As a part of Real bookstores,Xinhua Bookstore also changed. Shopping online brings great convenience to people,has attracted a lot of consumers.Electronic books also changed people’s reading habits.Many bookstores closed down in the past ten years.Those belong to state-operated entity bookshop since enjoy national some special policies, though, the impact that gets will be less than privately owned entity bookshop somewhat,but the pressure of development is still very huge.Real bookstores compared to online bookstores, has its own advantages, that is the actual sense of experience. This experience is not given to the internet bookstore consumers.In order to better so that consumers feel in entity Bookstore Book comfortable experience, the entity bookstore changed their business philosophy, the bookstore is not only the bookselling so simple, bookstores need satisfy consumers in the purchase process, want to experience other can make their own joy to buy a Book other wishes.The reform of display design is one of the change to the bookstores’ new business philosophy.It is very important.This paperr takes Anhui Xinhua Bookstore as an example,research on display design after re-opening in 2015.Before in the narration of Anhui book city, first of all the author of the environment of the internet age the entity bookstore in living conditions for the presentation, and explores the reasons of difficulties caused by, and most of the entity bookstore are chosen to reform. Xinhua Bookstore, follow the trend of the times. Furthermore, I discuss the theory of display design in the bookstore, and the case of other bookstores as a reference. Finally, I entered Anhui Xinhua Booksotre, investigation of substance, with the objective attitude to analyze the Anhui Xinhua booksotre in the newly opened after, as a result of its business philosophy represents one of the display design of whether its business idea, at the same time, whether to The reader’s expectations. The city of Anhui,books have advantages, but also its shortcomings. And at the end of this paper, I propose to the current environment for the book industry competition and bookstores to in the exhibition display design unique, better services for consumers and create high yield to cultural and economic dual target.