Research On User’s Reading Experience Of Mobile Digital Publishing Products

Digital reading in China has entered a rapid development period since 2010. In recent years, the reading rate of digital products has gradually gained over the reading rate of paper books, proving that mobile digital reading has become a new favourite mean of reading, mobile digital publishing products flourish. But in the Internet era, the user’s habits and preferences have changed significantly and their demand for mobile digital publishing products is getting higher and higher. User experience is becoming more and more important, the era of human-centered new media reading has arrived. While there are many problems in the content, service and function of the digital publishing products in China. There is a certain gap between the requirements of the users, and provide a good reading to the user experience will have a certain degree of difficulty. Digital publishing emphasizes "the user first, the demand for the first", and if the mobile digital publishing want to obtain long-term development, it is necessary to improve the status of user experience during the process of development, to meet users’ needs as the goal. And according to the development trend of multimedia, social and interactive development of mobile digital publishing products, take a variety of measures, from rich content to the beginning, to the personalized and comprehensive service, until the simple and convenient function of the application, to provide users with a full range of integrated from the content to the terminal of a good user experience.This paper introduces the background of the development of mobile digital publishing products, analyzes the research status of mobile digital publishing products user experience of reading at home and abroad.Then reviews and defines the related concepts of the mobile digital publishing products and the user’s reading experience, it also points out the significance of the user’s reading experience to the mobile digital publishing products. This paper based on the model of user experience elements as reference, combined with the impact factors of mobile digital publishing product user’s reading experience, from the three dimensions of content, services and functions to build the mobile digital publishing products user experience of reading model elements, and carries on the empirical research through the questionnaire survey to the model. Then take the mobile digital publishing product user reading experience elements of the model of the specific elements as a guide, analyzes the problems existing in our country’s mobile digital publishing products, mainly manifested as the total amount of content resources, the quality is not high, the service is not enough personalized and comprehensive, as well as the functional application is not perfect. Aiming at these problems, This paper puts forward the optimization measures of the user’s reading experience of mobile digital publishing products, including the provision of mass resources, enhance the quality of personalized, comprehensive services, as well as the improvement of simple and convenient features of the application. In order to promote the mobile digital publishing industry healthy development by these measures.