Research On The Development Of CITIC Airport Bookstores

It is said that the future of the publishing industry is to promote the upstream process. As the publishing industry chain downstream of the book retail channels, the airport bookstore has important cultural and commercial significance in people’s travel scene. The airport bookstore does not only meet the increasing business people’s cultural consumption demand, but also acts as a business brand publicity carrier, and is also an important supplement of airport commercial and cultural ecology. Airport bookstores in China started late, only a dozen years of development, the profit model and marketing strategy is still lagging behind. With the improvement of national economic development and the level of consumption, mass culture consumption demand continues to expand. In recent years,the paper book reading consumption and amount are increased, the entity bookstores in the spring breeze of policy environment showing signs of recovery. In the "Internet plus" era and the commercial revolution mixed today, people still need comfort from the bookstores.The airport bookstore is seen as book sales channels in the scene where people travel, it is a special form of the entity bookstore. With the continuous improvement of the national economic development and residents income level and consumption level, our airport passenger traffic increased year by year, which provides a large number of potential purchasing power to the airport retail,.including the airport bookstore. At the same time, the transformation of the wave of physical bookstores also contributed to the positive adjustment and response of the airport bookstore, now airport bookstore attitude became different. As the most representative of the airport bookstore, CITIC airport bookstores, are in the leading position in the industry in many aspects, whether it is for CITIC airport bookstore itself or for the overall development of the airport bookstore in our country,it both has the value and significance of the research.The research of this paper is divided into seven parts. The first chapter introduces the research background and significance of the topic, and the status of the domestic and international research literature review, this paper provides a theoretical and knowledge support. Subsequently, it introduces the related to the research methods and technical route used in the process of this study, and these constitute the premise of this argument.The second chapter emphatically to the airport Bookstore category, concept, characteristic definition from the kinds of entities bookstore business form of analysis of the differences of airport bookstores and bookstores, and combined with the airport and the airport environment and commercial and other interdisciplinary knowledge clear influence factors of the construction and development of the airport bookstore. And the airport bookstore is included in the scope of the publishing industry chain for the perspective of publishing, analysis of its role in the publishing industry chain and its significance.The third chapter and the fourth chapter focus on the research and analysis of the CITIC airport bookstore, which is also the key part of this paper. From CITIC airport Bookstore overview of on the basis of its internal and external environment of the detailed analysis of CITIC airport bookstores operating conditions and business strategy research, to sort out and summed up by the business concept, the layout of product, profit model and marketing means discusses systematically CITIC airport Bookstore over the years of development. It is not only beneficial to the understanding of the advantages, existing problems and the clear understanding of the environment, but also can provide reference for the overall development of the domestic airport bookstores.In the fifth chapter, the paper gives a brief survey of the airport consumers in the capital airport T3 terminal, and analyzes the business strategy of the CITIC airport bookstore and provides reference for the analysis of the business strategy; chapter six mainly proposes the problems of the CITIC airport bookstores currently and strategy discussion, put ink focus on the strategies and suggestions, CITIC airport bookstore in the future the upgrading and development put forward suggestions and countermeasures.The last chapter is the summary of the content of this paper and prospects for future development of CITIC Airport bookstore.This paper combines the publishing, marketing, operating the airport and so on many aspects of knowledge for CITIC airport bookstores, venturing to make up for the academic blank for the airport bookstore, which has a certain innovation degree. Because my limited study level, and the research field of vision and other subjective and objective reasons, there are many problems and problems in this paper studies.I look forward to the future research can continue to expand and improve..