| The film and television work is an important part of our entertainment and leisure life. It not only enriches our spare time, but also increases our insight. The film and television works have both the cultural and the commercial value. For a star reality show, the TV rating is the most important indicators on measuring the commercial value. But with the development of the network, the communication model is changing revolutionarily. The search engines, social media have an impact on the communication effect of the television programs. Therefore, the TV ratings that cost a lot of time and money are no longer the only measure of the audience’s preference.27 star reality shows broadcasted in 2013 to 2016 are taken as a sample in this paper. On the basis of the theory of the movie box office forecasting and TV ratings forecasting, combined with the characteristics of the star reality shows. We divided The 10 factors into the network data and program characteristics. In the significance test of these variables we found that all network data are all positive correlation with TV ratings, but only TV station is positive correlation with TV ratings. After the regression analysis, the reliability of the final model is as high as 81.5%. And it is found that the distribution of the numbers of fans in micro-blog is a scale-free network. Based on these conclusions, I put forward reasonable proposals for star reality shows industry of China and provided references investment decisions for star reality shows in China. |
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