Research On The Development And Effect Of Micro-blog Topics In The Group Communication Era

With the development of network information, the microblogging topic become an important way of public participation in social issues, microblogging topic make Internet users are highly interactive and social participation, public participation in microblogging topic of discussion and communication is important way and means of formation of public opinion.Group communication and boost the spread of microblogging topic and spread, make it have stronger social effect. Under the group communication era of microblogging topic research based on the reality of network development, under the background of weibo group spread the flourishing, the spread of microblogging topic highlighted the mass, in the role of community transmission decentralized communication and emotional communication and selection bias. Microblogging topic in group communication through the initial stage,development stage and ending stage, the development of the microblogging topic with the development of the community transmission depends on each other, each other, and finally form the positive and negative effect to society. Weibo topics as a manifestation of social issues, in weibo sure to the social effects of the different group communication process. Based on group communication has spread fast, affecting a wide range, easy to form the advantages of social public opinion, but at the same time there is a group aggregation caused blindness and emotional problems, microblogging topic group communication on social supervision by public opinion, public dissemination of positive social effect, group polarization, rumors spread of negative social effects.Actively grasp the opinion, correctly guide public opinion,channel popular, is the focus of the microblogging public opinion management, using population spread toward the positive aspects of guiding microblogging topic, promote the benign development of the society.