Study Of The Development Of Inner Mongolia Daily And We Media

With the rapid development of Internet technology, media ecology is undergoing constantly changes nowadays. Information explosion has made consumers tired of stories either with simple and straight facts or lost patience with too complicated ones. This trend has made news with sharp view points increasingly stand out.We-Media embraces the opportunity and enjoyed a growth spurt with a strong technology support and distinct individual characteristics. The driving development of We-Media has challenged the position of traditional media and the worse thing is that it began to take a share of traditional media’s advertisements business, which have been regarded as survival of traditional media.However, the rising of We-Media also provides some new ideas and reference for traditional media to seek for transition. It seems more important for Inner Mongolia Daily, a newspaper based in an underdeveloped area, to think in this way since using We-Media to make an breakthrough in the field has becoming necessary.This dissertation selects Inner Mongolia Daily as the object of case study, probing into the way how traditional media use We-Media in the environment of media convergence. The dissertation analyzes the current situation and difficulties of the development of We-Media operated by Inner Mongolia Daily. It therefore points out the relationship between We-Media and traditional media is cooperative other than competitive. The thesis also give useful advice on how traditional media, including the Inner Mongolia to use We-Media to fuel its development.