Research On The Brand Communication Of Fitness And Beauty

In all media era, "Fitness and Beauty" in China has a lot of readers, but also facing new opportunities and challenges, how to shape the brand, expand marketing, become an urgent research topic. The "Fitness and Beauty" brand communication as the research object, including the sample from 1980 since the publication of 36 years,Content analysis and comparative research are used in this paper.In this paper, the use of literature, content analysis and text analysis. According to the factors of brand communication, this paper analyzes the five parts from the main body, content, channel, object and effect.The innovation of this article is, from the perspective of the brand, the analysis of the "Fitness and Beauty" of the content and mode of transmission. Through the study found:"Fitness and Beauty" in the domestic market has a competitive, But the lack of advertising, brand awareness needs to be strengthened. And need to pay attention to the importance of the content, expand the channels of communication, enhance the brand influence.