The Research And Implement Of Marketing Collaborative Integration Platform For Furniture Manufacturing Enterprises

The furniture industry is a flourishing industry in recent years in China, especially following the step of the information era, the furniture industry increases gradually year by year with the help of information technology. With the new tide of Internet, it is a difficult problem for furniture manufacturing enterprises to grasp the market rapidly and accurately and make closer with the customers. Meanwhile, many furniture manufacturing enterprises begin to use electronic business in the Internet era, and online shopping on furniture products has become more and more popular. Nevertheless, customers always doubt the quality of furniture products in their online shopping. Thus, there is another problem for furniture manufacturing enterprises to how to be trusted by customers and build the new reliable relationship with them.Based on the marketing collaborative management, through making an analysis on the demands, optimizing and reforming the business process of furniture manufacturing enterprises, the present study puts forward the marketing cooperation integration platform, and then develops and achieves the platform for these furniture manufacturing enterprises under the above effective support of technology and process. In particular, the platform in this thesis redefines a new mode of furniture marketing, and introduces the concept of collaborative marketing by making use of the internet technology and cloud-based services. At the same time, this platform makes the traditional inventory production transformed to the ordering production by taking full advantages of the clusters of furniture manufacturing enterprises. As a result, this platform can lead the customers into the production process of furniture manufacturing industry transparency of production, operate the business with sincerity and honesty and totally change the nervous relationship on online marketing.This study aims to provide a marketing cooperation integration platform. As for the medium and small-sized manufacturing enterprises, this platform can help the management of manufacturing enterprises, improve the efficiency of their marketing and strengthen the reliable relationship between enterprises and customers. At the same time, it also can take the advantage of the cluster of furniture manufacturing enterprises. As for the users, this platform redefines the sales mode as it introduces users into the sale-chain. What’s more, users can supervise the process of producing, and know well the products in time through participating actively in supervision, so that the traditional passive mode in users.