| The network video PGC Group is created by the development of media technology and the right to express an image, with forming a kind of featured culture. It is generated in a handful of interested groups to entertain themselves. As a way of life for putting their own opinions in cyberspace, as a channel for personal video producer to approach the traditional film and television production industry, as a new method for culture creation industry, the culture of filmmaker has been flourishing on the Internet. Tracing back the history of filmmaker, lonely appearance, shining stars and gorgeous turn, are the trilogy of its development. The practical significance of the culture of filmmaker is deconstructing the traditional narrative methods, promoting the spread of images from simple to complex propagation, demonstrating decentralization of film production, weakening the right to speak from one-dimension.The culture of filmmaker is the identity of interest margin group, which is full of banter and resistance, it also highlights the blend between proliferate nature of Asian culture and the cohesion of mainstream culture. Meanwhile, the filmmakers are facing many challenges and temptations, such as competitive pressure among the groups, temptation of the mainstream culture, the commercial interests attraction and so on. They are required to make choices. In the face of mainstream culture and business interests, examining the culture of filmmaker, it not only keeps distance, but positive approaching. Competitive pressure among the groups accelerate the professionalization of the production of filmmaker, promoting the development of image creativity. |
