How To Enhance User Stickiness Of The Wechat City Newspaper Subscription Number

WeChat has developed from the earliest instant messaging tools to become today’s mobile Internet platform products, and is committed to build a social and commercial integrated media platform. The channel public platform occupancy of Metropolis Daily micro rate reached almost 100%, although overall showing a trend of rapid expansion, but were broken into the subscription number folder after the overall amount of reading decline, metropolis newspaper subscription number of sustainable development stamina.This article learns from Guangxi the most influential newspaper< South China Morning Post> official micro channel subscriptions, "South China Morning Post", to find the reasons for the shortage of metropolis newspaper subscription number in operation and maintenance may encounter bottlenecks,and from the production of content put forward suggestions to help city newspaper subscription number more efficient operation and maintenance and enhance user stickiness.First of all, this paper introduces the research background, the purpose and significance of urban newspaper subscriptions, operation and maintenance of the simple introduction, then to the South China Morning Post "micro channel subscription number as a case, the extraction of the micro channel subscription, a month of push content as a sample, the analysis of the" South China Morning Post "micro channel subscription number operation so far to do better place and existing problems. Then, from the individual to the general of China Metropolis Daily subscription number in the operation and maintenance of a period of time after the from content production aspects to enhance the user viscosity; finally, the Metropolis Daily micro channel subscribes to different from other print subscription number of attribute inquiry recommendations.This article through researching the metropolis newspaper subscription number operation suggestions are as follows:first, the metropolis newspaper subscriptions, operation and maintenance of the first point is clear positioning, clear positioning to guide urban newspaper subscriptions, the development direction of, and in the maintenance process of helping leaders to make decisions. Second,the metropolis newspaper subscription number production should be difference to other media micro channel subscription number, to strengthen and local users close.Third, subscription number is based on the local newspaper, set up for the local customer service consciousness, with content and services to enhance user stickiness.