The Design And Implementation Of Channel Marketing Support System For Mobile Company

Nowadays, with the high-speed development of economy, how to quickly and efficiently transport goods has grown up to be a hot topic. Weihai Mobile Company’s original Channel Marketing Support System consists of goods flow, objects flow, information feedback flow and cash flow. If companies use channels to transport goods, the interests of producers and consumers are not directly related. In order to improve the supervision of channels and to promote the development of marketing, Weihai Mobile Company decided to design the Channel Marketing Support System.After determining channel marketing workflow in Weihai, we have to decide technology and framework for system developing. During the system structure design process, we utilize the J2EE architecture and the struts and Hibernate framework for detailed architecture design. We choose Windows as the system development platform, using the JAVA language to write code. In addition, we use Oracle lOg to design a database in a unified management system.The Mobile Channel Marketing Support System includes work management module, claim division management module, sales management module, query platform management module, reports management module and system management module. Work management module includes log and plan management, backlog management and information management. Claim division management module includes marketing division rules, marketing user partitioning marketing, marketing client partitioning, division claim audit, maintenance claim audit, cluster package management. Marketing management module includes marketing plan maintenance, marketing activities, marketing preparation, and the receipt and query statistics. Query platform management module consists of financial information query, zero users list, claim query, traffic information query, information query, competitive information query. Reports management module includes income management, traffic management, marketing management, competitive analysis, real-time capture management and business development. System management module provides information type management, marketing expand agency management, permissions management, and ETL configuration management.The use of Channel Marketing Support System will promote Weihai Mobile Companies’ marketing efficiency and improve its service quality at the same time. It can also reduce work pressure of mobile companies’ staff effectively.