Dissemination Of Chinese TV Variety Shows In Taiwan College Students

"Entertainment" is one of the most main function of Mass Communication. Because of its easy and pleasant viewing experience the TV variety show was highly favored by the audience. In recent years, China’s TV variety show advance very quickly, and present a popular hot state.Not only attracted a lot of Mainland audience, but also have a lot of Taiwan viewer. As a kind of entertainment and ornamental show, ruled out politics, religion, journalism, ideology and other serious topics, But in "China entertainment carelessly unified Taiwan" is increasing in the discussion of cross-strait political level. The extent of Mainland television variety shows popular in Taiwanese is evident.This paper based on the Taiwan’s college students audience as the breakthrough point, explore the spread of television variety shows in Taiwan from the mainland. The introduction part expounds the motivation and significance of the study, and classified the current situation of the present research, provided a brief overview of the present stage the main content of the scholars study for similar problems. In the first chapter, the communication of media products on both sides of the Taiwan Straits has been reviewed and reviewed, and emphatically summarized the literature and art publishing, news media, film and television, etc. In the second chapter, the paper expounds the communication situation of TV variety shows in mainland China from the macro angle, and the communication content and communication channel are analyzed in focus. In the third chapter, the paper combined with the text and data obtained from the interviews and questionnaires, made an objective and realistic presentation of the situation of the samples exposed to the mainland TV variety show. Based on the analysis of the former two chapters, the fourth chapter focused mainland TV variety show on Taiwanese college students communication effects, And from the cognitive level, the psychological attitude level, the action level summarized the mainland’s TV variety show on the impact of Taiwan College students. The fifth chapter analyzed the summary of the Chinese TV arts programs presented in the Taiwan college students in the spread of the phenomenon and reasons. Finally we concluded that the spread of mainland variety show in college students in Taiwan showed a total of five characteristics: Spread quantity, less influential;more restrictions, less channels; more audiences, attractive Small; Program aging poor; Audience Evaluation of high, deep conversion less.