Research Of The Web Interface Design Style

In the background of the Internet era, people’s aesthetic and functional requirements become increasingly diversified. Driven in the " Internet Thinking", the design advocates the concept that "the user as the main body" vigorously. The diversified design style has become a necessary means to meet the demand of users. The concept of the diversified design style passes through in the areas of design. The design of the Web interface, which is closely related to people’s lives, the diversified design style has become a new direction for the development of innovative design.This paper begin with the web design development situation, combining with the development trend and the practical significance of web interface diversified design style to analyze and research the Web interface design style. Then put forward the guiding principles for the design innovation. As a result, it can play a positive role for the development of the rational design of Webpage.The Web interface design belongs to the category of visual communication, which has the general rule of visual communication and the aesthetic value. The Web interface design style is not simply a difference in visual design, it has the deep effect factors. This paper based on the existing theory of Web interface design, combined with the design of science, psychology, ergonomics theory. It tries to analysis the reasons of the web interface diversified design style and the specific forms of analysis to find the Web style design rules. As a result, it can promote the new direction for the future development of Web interface design. The paper firstly explains the concept of the Web interface design style to clear the research direction. Secondly, it hopes through analyzing the web interface design elements to find the application of law and effect from the building of the web interface design style. Thirdly, combining the time background and the status quo of the web design to analysis the reasons why the web design stylized, to analysis the forms of the web interface design, and, find a variety design patterns of the stylized and diversified web interface design. Last, make a summarize for the current situation of web interface design diversification and the application of law, summarized the future development trend of web design becoming lightweight, interactive experience and diversified entertainment. This paper focuses on the reasons why the Web interface design stylized and also its application of the law and its forms. This paper explores the factors that need to be considered in the design of the Web design, provides the basic in theory and in practice for the style diversification of the Web interface design in the future.