Text, Communication, Organization: A Characteristic Analysis On Network Public Events

In new media era, the Internet has become an mechanism of amplification, many obvious contradictions, sharp conflicts and controversial incidents often turning into public events with the roar of public opinions via the amplification of network. Most of these events that originally clear often shows complicated characteristics in this process. This article is hoping to analyze the characteristics of network public events from different angles, mainly including three aspects: the text, the communication and the organization.In the context of new media, personal, free and emotional colloquial expression has become the main feature of the text of network public events. The colloquial expression has become a kind of the present trend of communication. Participating in discussion of public affairs in the form of private words, let each participant further highlight the individual subjectivity,at the same time also let the discourse between folk and discourse be full of confrontation. "Nonlinear" has become one of the text features of network public events when the fragmentation of network further collapsing "pyramid" reporting structure in the traditional media era. Previous linear and complete narrative is compressed into simplified meaning form and arranged in parallel rows into the network text matrix with no context. People facing the fractured text, more often use the imagination to fill logic in the events that has not been expressed completely. "Nonlinear" is both the performance of text and the results of decentralization of the authority. In addition, the "collage" is one of the features of text in network public events and it is also a kind of organization between participants for the text collaged words, pictures, video and other content together to present the meaning in an echo relationship. The collaged text is a kind of subjective operation, from a macro level, the more suitable contents for the present public opinion which have more opportunity of being collaged.The communication characteristics of network public events, mainly reflects a quality of fusion, both a fusion of multiple propagation path and a fusion of synchronous transmission and asynchronous transmission. The spread of network public events at the internet age gets rid of single way limit of the "one-to-many" transmission in the traditional media era through newspapers, television and other single mode. It reflects the communication characteristics of multiple paths fusion of "one-to-one" "one-to-many" and "many-to-many". The fusion of multiple path make a single description of network public events into the current cacophony. In addition, the fusion of synchronous communication and asynchronous communication compress the time of information transmission and also stretch the discussion time for the events. Under the synchronous communication, people access to information in real time and give feedback immediately. In asynchronous communication, people enable to the make feedback over and over again, and then spread for many times, but in this way also causing the deformation and distortion of information easily. These features make the spread of network public events more instant and complicated.The organization feature of network public events shows specifically for the organization and mobilization of consensus, opinions and emotion. In cyberspace, the formation process of opinion, does not have an obvious mobilization body to plan as a whole. People form the interaction based on the subject, form emotional resonance in the communication and screen homogeneity in the heterogeneous based on common opinion. In this way it highlights the "self-organization" characteristics of the process and makes up for the absence of mobilization body. "Self-organization" with the views and the mood fluctuation, constant development and change from the creation to the recession, often is the process of an event from start to finish. This kind of "self-organization" characteristic, to some extent, facilitate the rally of opinion but also often associated with group polarization. Consensus mobilization through framework integration is another organization characteristics of network public events. The contradiction of network public events may be the poor and the rich, or the authority and the folk. People form the emotional objects by bridging the present event and past empirical cognition. In the evolutionary process of events, frameworks extend and magnify unceasingly realizing the extension from a specific framework to a common framework, so as to make the frame more inclusive. At the same time, it need to adjust the direction to get more chance of mobilization when the framework challenged in the process of extension that is also a process of frame conversion.